Job Description: Digital Media Operations Manager
Position Summary:
The Digital Media Operations Manager will be responsible for overseeing and managing all aspects of digital media operations within the organization. This role requires a deep understanding of digital media platforms, technologies, and trends, as well as strong leadership and project management skills. The Digital Media Operations Manager will work closely with cross-functional teams to ensure the effective execution and optimization of digital media campaigns.
Key Responsibilities:
1. Develop and implement digital media strategies and campaigns in alignment with organizational goals and objectives.
2. Manage and optimize digital media operations, including planning, execution, tracking, and reporting of campaigns across various digital platforms.
3. Collaborate with internal stakeholders to define key performance indicators (KPIs) and establish measurable goals for digital media campaigns.
4. Monitor and analyze campaign performance data, leveraging analytics tools and platforms to derive actionable insights and recommendations for campaign optimization.
5. Stay up-to-date with industry trends, emerging technologies, and best practices in digital media operations to drive continuous improvement.
6. Lead and mentor a team of digital media specialists, providing guidance, training, and support to ensure effective campaign execution.
7. Oversee vendor selection and manage relationships with external partners, such as media agencies and technology providers.
8. Ensure compliance with legal and regulatory requirements related to digital media operations, including data privacy and advertising standards.
9. Collaborate with cross-functional teams, including marketing, creative, and IT, to ensure seamless integration of digital media campaigns with overall marketing initiatives.
10. Develop and manage budgets for digital media operations, ensuring cost-effective allocation of resources.
Required Skills and Qualifications:
1. Bachelor's degree in marketing, advertising, communications, or a related field.
2. Proven experience (X years) in digital media operations, preferably in a managerial or leadership role.
3. In-depth knowledge of digital media platforms, technologies, and industry trends.
4. Strong analytical skills and proficiency in using analytics tools to track and measure campaign performance.
5. Excellent project management skills, including the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
6. Strong leadership and team management abilities, with a track record of successfully leading and motivating cross-functional teams.
7. Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal stakeholders and external partners.
8. Proficiency in using digital media management platforms and technologies.
9. Strong problem-solving skills and the ability to think strategically.
10. Demonstrated ability to adapt to a fast-paced and evolving digital media landscape.
Note: The above job description is intended to outline the general nature and level of work performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required.